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IARA Summer Roundtable Summary

IARA – 2019 Summer Roundtable
August 21-23, 2019 – Chicago, Ill
Mark McCash
Automotive Remarketing professionals from Canada joined their US counterparts along the Chicago Riverwalk to discuss industry trends, introduce new tools and solutions, and expand communication channels during the 18th Annual Summer Roundtable in Chicago, Illinois.
Hosted at the Sheraton Grand Chicago, Day 1 provided a great opportunity for updates, open discussion and collaboration during the IARA Committee Meetings. Amongst the various committee meetings the Canadian Committee gathered to review key committee updates and plans for its Canadian membership.
Day 2 was filled with crowd pleasing launches and announcements including the new IARA Mobile Application, the Member Portal, as well as the new Scorecard. The live introduction of the new mobile app features a collaboration center for open discussions, daily digest, virtual expo and provides simple and easy access to important information and updates for members and partners.
The introduction of the new Member Portal serves the need for innovation in the remarketing space that is beneficial to all IARA members. The prototype collaboration hub aims to be a conversation platform, educational center of excellence, knowledge booster and provide actionable insights and benchmark standardization.
The jammed packed morning included a demo of the new scorecard which is now in beta testing. The scorecard will provide a clearer performance picture by creating a consistent way to measure things and help users make faster, easier and better decisions.
After a great awards luncheon, the afternoon featured the technology report and a live panel discussion around alternative remarketing and followed up with a fun filled networking event at the President’s Rooftop Reception to close out a wonderful two days in Chicago.